Neuse Tile Service

Tile installation and service tips from professional installers

Tie-dyed tile? Marketing craftsmanship

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In reading an article on the Grateful Dead’s expertise in contrarian marketing, we were thinking about things that set us apart.

Like the Grateful Dead, we’re very good at what we do, and we have some pretty loyal fans. But, to be different in our industry, we don’t have to encourage free trade and promote live events.

What we have to do is honor what we say, provide quality work, stand behind our craftsmanship, pay our bills, and treat people with respect. It’s a sad commentary on the current construction industry, that our long-time family business practices are such a differentiator.

We wish for a return to the time when ‘doing it right’ was the norm, and you had to wear tie-dye and create a ‘fan experience’ to be “different.”

Article by David Meerman Scott in Building Women, Winter 2011.

Author: Neuse Tile Service

We are second generation, NC small business tile contractors dedicated to quality tile and stone installations. Since 1964, the Neuse Tile team has worked very hard to maintain the quality and integrity that have been crucial to our business' success in the Triangle area. Specialty construction trades have changed and evolved over the years, and our certified installers are truly talented craftsmen. We are proud of our work, and are committed to doing everything we can to promote the proper installation of ceramic tile, to satisfy our customers, and to run a viable business. We are honored by the trust our customers place in us and look forward to serving this area with high quality tile installations for many years to come.

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