Do one thing and get really good at it

We had a conversation recently about ‘diversification’. We appreciate dialogues that challenge “the way we’ve always done things,” so we spent some time thinking about the way we’re structured versus how some of our competitors operate.

For 56 years we’ve installed tile and stone in the Triangle area of NC. Some of our competitors have decided to install all things that go on floors and walls. They’ve created large enterprises and expanded their package possibilities. We’ve considered and discussed this kind of expansion many times, but it still just doesn’t make sense to us. Tile is a specialty product– there are endless tile options, and literally thousands of methods and application possibilities. It’s installed in all kinds wet areas; it doesn’t bend or flex; and yet it’s really meant to be a permanent finish. Therefore, the craftsmanship and knowledge needed to install tile that lasts over time is significantly different than that needed to put down a plastic or vinyl floor covering that’s intended to be changed out every 5-10 years.

We’ve spent decades getting really good at what we do –long-lasting tile and stone installations. We know a lot about the materials and methods needed to successfully install these unforgiving materials.  The artistry and precision needed to install tile well is a true craft, and the tile and stone industry is continually creating new products and uses to keep us challenged. Today we’re seeing larger and thinner tiles used to transform walls as well as thicker paver tiles set on pedestals for decking. Endless imagination and innovation ensure an interesting and growing future for our craft.

So, we’re not going to muddy our focus and tell you we’ll install everything because we still choose to do the one thing we’ve done for 56 years. We’re really good at it. It’s our craft, it’s our art, and it’s our service to our customers and friends.

For now, that’s enough to keep us challenged and creating every day. Thank you for the opportunities you give us to keep going.

How are we?

The construction industry has always had plenty of ups and downs, and we’re pretty used to seasonal and economic fluctuations. But 2020 has been well beyond the “normal” roller coaster. A global pandemic, mandated closures and quarantines, and then riots – these have tested the mettle of everyone, including small businesses like ours.

We were very fortunate to be considered an “essential business” from the beginning, so our work to create safe and hygienic bathrooms and living spaces has continued in most instances. Obviously, homeowners were hesitant at first to have people in their homes, but Phase 2 in NC relaxed much of that fear, and we’re helping renew spaces that people got really tired of seeing while they were quarantined.

Our cleaning regimens have been intense, our search for protective equipment exhaustive, and our desire to persevere unmatched. Like you, we’ve worried and waited to see what will happen next, but we’ve continued to be true to our business heritage. We work hard; we do quality installations; and we care for our people and our customers. Even in these turbulent times, it’s as simple as that.

We’ve actually seen an uptick in new residential construction as people see even more need to have their own safe spaces and as mortgage rates sit at historic lows. Commercial renovations have slowed down some as many office spaces sit idle while some people work from home. Architects and designers are re-thinking future buildings and renovations in regard to how space is used and what will be new “social distancing” norms.

So, it’s really a great time to get going on that project that you’ve been contemplating. As we’ve all seen in these past few months, our homes really can be our sanctuaries. Let us help you create that long-lasting and beautiful space to call home. We’re here for the long haul, and we’ll get through this together!

Long-lasting, beautiful investment in tile

Many of us are seeing more than usual of the inside of our homes lately, and we’re coming to really appreciate surfaces that are easy to clean, durable, and nice to look at.  When your home includes properly installed tile you know you’ve provided your family a hygienic space that will hold up well over time.

As described in a recent piece on WhyTile.com, long-lasting installations are a direct correlation to the skill of the installer, the use of the right components in the assembly,  and the integrity of the company behind the work. If any of those pieces are missing, problems may result. With tile, issues of technique (like uneven grout joints) may be immediately apparent; concerns with product might show up with use (like a base-level grout put in a commercial kitchen or interior tiles used outdoors); but the biggest worries are the ones that take time to present themselves (like deterioration of a structure from water that works its way under the surface tile and through a gap in poorly done waterproofing).

In order to ensure your investment in tile is a good one, look for a company that provides all three components — skilled installers (check their certifications), knowledgeable estimators who specify quality products (do they participate in industry training & associations), and proven business credentials.

Carefully choosing your contractor on the front-end of your investment can save you a lot of headache, time, and money on the back-end.

#QualifiedLabor #NTCAFiveStar #NeuseTile

The long-term impact of good prep

If your New Year’s exercise program started off with a solid plan and workout gear that was well-suited to your routine, then you might have made it into February with some success. But, if you made up a plan as you went, then January probably didn’t bring much change in your health.

In the same way, starting off with a good plan and quality materials can help ensure a beautiful and long-lasting tile installation. However, when initial corners are cut due to ignorance or cost-cutting, the final finishes will suffer or fail –either immediately or over time. Tile is meant to be a permanent finish, so it has to begin with the proper foundation.

When a job goes to the lowest bidder, it’s usually because something has been left out or a specification wasn’t followed, and the easiest thing to hide from an end user are the steps needed to get an area ready for tile. Before a tile installation should begin, the surface needs to be solid (no deflection or de-lamination), free of previous residue, dry, and within the flatness tolerances to install the chosen tile. If slope to a drain or zero-entry is needed, then often additional surface prep methods have to be used. A good tile contractor will know when to use a membrane, cement backer board, mud beds, or other required installation materials. Much depends on the existing surface, the budget, the application desired, the material to be used, and the skill of the installer to perform a quality, long-lasting installation.

One solution just won’t work in every application, and the tile installer who only has one tool in his box probably hasn’t been tested over time. Be sure to ask why he’s recommending the particular system to be used, and ask him or her to show you the method details and/ or standards involved.

We’ve had projects where we’ve been told to skip the preparatory steps needed in order to save some money, but that’s just not in our DNA. The long-term success of our installations depends on starting off correctly, so we’re pretty passionate about good prep. After all, don’t we all want our ‘outfit’ to look as good as possible?

#QualifiedLabor

Neuse Tile’s community connection

Working with family, reasons to use tile, weathering a difficult economy, opportunities in the industry & advances in grout — all covered in this recent Podcast by the Wake Forest Chamber featuring Nyle and Paige from Neuse Tile!

We love being part of our community and have always continued the Chamber connection that Dad so passionately supported. Thank you Ann & the Wake Forest Area Chamber of Commerce for asking great questions and including us in your series –we enjoyed it!

If you want to get to know us better, here’s your chance 🤣

Follow the Podcast link: https://app.stitcher.com/splayer/f/150417/53773281” target=”_blank” rel=”noopener”>clicking here.