We had a conversation recently about ‘diversification’. We appreciate dialogues that challenge “the way we’ve always done things,” so we spent some time thinking about the way we’re structured versus how some of our competitors operate.
For 56 years we’ve installed tile and stone in the Triangle area of NC. Some of our competitors have decided to install all things that go on floors and walls. They’ve created large enterprises and expanded their package possibilities. We’ve considered and discussed this kind of expansion many times, but it still just doesn’t make sense to us. Tile is a specialty product– there are endless tile options, and literally thousands of methods and application possibilities. It’s installed in all kinds wet areas; it doesn’t bend or flex; and yet it’s really meant to be a permanent finish. Therefore, the craftsmanship and knowledge needed to install tile that lasts over time is significantly different than that needed to put down a plastic or vinyl floor covering that’s intended to be changed out every 5-10 years.
We’ve spent decades getting really good at what we do –long-lasting tile and stone installations. We know a lot about the materials and methods needed to successfully install these unforgiving materials. The artistry and precision needed to install tile well is a true craft, and the tile and stone industry is continually creating new products and uses to keep us challenged. Today we’re seeing larger and thinner tiles used to transform walls as well as thicker paver tiles set on pedestals for decking. Endless imagination and innovation ensure an interesting and growing future for our craft.
So, we’re not going to muddy our focus and tell you we’ll install everything because we still choose to do the one thing we’ve done for 56 years. We’re really good at it. It’s our craft, it’s our art, and it’s our service to our customers and friends.
For now, that’s enough to keep us challenged and creating every day. Thank you for the opportunities you give us to keep going.